Honorees Recognized for Advancing Transportation Strategy, Logistics Technology Modernization, and Supply Chain Innovation 

GUILFORD, CT (March 18, 2026) – JBF Consulting, a leading logistics strategy advisory and technology integration firm, announced today that CEO Brad Forester and Director of Strategy Rachelle Butler have been recognized as 2026 Pros to Know by Supply & Demand Chain Executive. 

Annually, Supply & Demand Chain Executive’s Pros to Know Awards honor outstanding executives whose accomplishments offer a roadmap for other leaders looking to leverage the supply chain for competitive advantage. Recipients are selected for their ability to navigate complex industry challenges, implement strategic solutions, and drive meaningful results across transportation, logistics, and supply chain operations. This year, Forester and Butler were recognized for their leadership in helping organizations modernize transportation networks, optimize logistics technologies, and adopt data-driven approaches to supply chain transformation. 

Forester, named in the Leaders in Excellence category, brings more than 30 years of experience spanning transportation strategy, logistics technology, and supply chain transformation. As Founder and CEO, he guides organizations through high-stakes transportation transformation initiatives, including strategy and operating model design, technology selection, system and business integration, and value realization.  

Over the past year, Forester has advised enterprise organizations on strategic transportation initiatives that have identified potential cost savings of up to 45% over five years through comprehensive operating model evaluations and data-driven business cases. By aligning transportation strategy, process design, and technology decision-making, he helps leadership teams make confident investment decisions while building the internal governance and capabilities needed to sustain long-term value. His process-first methodology ensures organizations strengthen operational foundations before implementing new technologies, helping clients avoid costly misaligned investments and achieve measurable ROI from logistics modernization efforts. 

Butler earned recognition in the Rising Stars category for her leadership in bridging logistics operations with enterprise technology strategy. As Director of Strategy, she works closely with shippers and logistics organizations to define transportation strategies, assess operating models, and then evaluate supporting technologies across parcel, rail, ocean, and multimodal networks.  

Over the past year, she has helped organizations move beyond exploratory AI adoption by defining practical use-case-driven strategies that align emerging technologies with measurable operational outcomes. Her work also includes advising leadership teams on enterprise TMS strategy and selection, while aligning product strategies across multiple transportation modalities, enabling executives to make more informed and transparent technology investment decisions. Prior to joining JBF Consulting, Butler held senior product leadership roles within major logistics technology providers, giving her a unique perspective on both the operational and architectural realities of enterprise supply chain platforms. 

“We are incredibly proud to see Brad and Rachelle recognized for their leadership and impact within the supply chain industry,” said Tara Buchler, Principal of Strategy for JBF Consulting. “Their expertise, strategic insight, and commitment to delivering practical, value-driven results for our clients reflect the principles that define JBF Consulting and the role we play in helping organizations navigate complex transportation and logistics transformations.” 

For more information on this award and to view the full list of 2026 Pros to Know winners, please visit www.sdcexec.com/22958710.  

About JBF Consulting 

JBF Consulting is a leading logistics strategy advisory and technology integration firm that partners with shippers to transform their logistics and supply chain execution operations. We empower clients to achieve operational efficiency and scalable, sustainable value through strategy development, roadmap orchestration, unbiased technology selection, expert implementation, data-driven insights, and ongoing managed services. For over two decades, our client-centric approach and partnerships with best-of-breed solution providers have ensured that every strategy and solution we deliver drives measurable impact, long-term success, and customer satisfaction.