Brad Forester, CEO of JBF, was recently featured in Commercial Observer’s coverage of ICSC Las Vegas, where he weighed in on why so many retail logistics technology implementations exceed budgets, miss timelines, and fail to deliver expected ROI. As retailers continue investing in transportation and warehouse management systems, ERP platforms, and broader digital transformation initiatives, Forester points to a pattern our team sees again and again: the root causes of failure surface well before implementation ever begins, rooted in misaligned vendor selection, unrealistic timelines, and gaps in early planning and design.

In the article, Forester also speaks to the operational pressures shaping today’s retail supply chain, from the growing complexity of fulfillment channels to the agility retailers need when navigating tariffs and other black swan events. His take underscores a theme central to our work at JBF: helping retail and supply chain organizations build the strategy, tooling, and system design that hold up under real-world pressure, not just on paper.

Read the full article on Commercial Observer: As ICSC Kicks Off, Retail Is Buying What Proptech Is Selling