Many small motor carriers are making a big mistake when it comes to technology. They feel pressure to purchase software to keep up with their peers, without clearly defining how the tech solves their existing problems.

Sound familiar? If you’ve ever fallen into this trap, Brad Forester, founder and managing partner of JBF Consulting, has plenty of tips to avoid it.

Read Inside Lane’s full article to learn how carriers can prioritize tech investments and make sure they line up with business priorities—even on a small budget.