Logistics Expertise, Designed to Deliver
JBF partners with shippers to shape complex logistics challenges into actionable strategies, deployed
solutions, and proven results. With deep expertise across the entire logistics technology ecosystem - we
design, implement, and sustain solutions that deliver impact today—and adaptability for tomorrow.
Experience Matters
For more than two decades, JBF has been the
trusted partner helping shippers navigate
complex logistics challenges.
We’ve worked on both sides of the table—as shippers ourselves and as technology advisors—so we understand what makes a solution not just work, but last. That experience gives us the perspective to see past vendor claims and marketing promises. We know how these systems really perform in the real world, where slide decks and RFPs don’t tell the full story. We define your requirements clearly, match them to proven capabilities, and help you make confident, informed decisions. Most shippers may choose a new system once or twice in their career—JBF does it every day.
Our Expertise
JBF's expertise spans the full spectrum of technologies that drive supply chain performance enabling us
to help clients connect the dots and make solutions work together in the real world.
Leadership
Brad Forester
CEO
Mike Ferguson
Principal, Client Success & Operations
Tara Buchler
Principal, Strategy
Tony Wayda
Principal, Client Engagement
Bryan Stone
Principal, Delivery
Brad Forester
CEO
Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth brands on complex global transportation initiatives, from network design and technology selection to implementation and value realization. His background spans senior roles in consulting, software, and shipper operations, giving him a uniquely balanced perspective on strategy and execution. Brad is a frequent industry speaker and thought leader on TMS, visibility, and logistics innovation.
Mike Ferguson
Executive Principal, Operations & Client Engagement
Mike Ferguson is the Principal of Operations (COO), Implementation, & Client Success with over 30 years of experience driving transformation and enabling strategic capabilities throughout the supply chain. He’s held leadership roles spanning business consulting, strategic operations, and large-scale systems implementations, working with global brands across retail, apparel, manufacturing, and consumer goods sectors. Mike has led large-scale technology programs for Oracle, SAP, Manhattan, and JDA—running the program management office, driving change adoption, and becoming the trusted advisor with business and IT leaders for sustained results. Mike also provides leadership to enablement of new strategic business capabilities—defining the prioritization of priorities, how to measure success, and driving a holistic implementation roadmap based on key dependencies & constraints. His dual vantage of industry and vendor experience enables him to translate technology initiatives into real business outcomes.
Tara Buchler
Principal, Strategy
Tara Buchler is Principal, Strategy at JBF Consulting, bringing more than 20 years of experience at the intersection of logistics operations and enterprise supply chain software. She partners with shippers to design and implement pragmatic, high-impact strategies that align business goals with advanced technology solutions. Tara’s unique perspective blends vendor-side product leadership, hands-on implementation expertise, and operational insight—allowing her to provide objective advisory services rooted in real-world experience. Her background includes senior roles at e2open, BluJay Solutions, and LeanLogistics, where she helped shape TMS, visibility, and parcel execution capabilities for global shippers.
Tony Wayda
Principal, Client Engagement
Tony Wayda is an Engagement Principal at JBF Consulting with more than 30 years of experience in transportation and supply chain systems assessment, selection, design, and implementation. He has led global transformation programs for leading brands across retail, apparel, manufacturing, CPG, and 3PL industries. Tony has deep expertise with TMS, routing, scheduling, WMS, and visibility platforms, including Manhattan, Descartes, Blue Yonder, Oracle, and E2Open. Known for bridging technology and operations, he partners with shippers to develop strategic roadmaps, lead solution design, and enable long-term value realization.
Bryan Stone
Principal, Delivery
Bryan Stone is the Principal for Client Delivery at JBF, leading the Delivery Team to ensure the successful design and implementation of client solutions and guarantee exceptional value. With over 20 years of experience, Bryan is a recognized expert in logistics and technology transformation, specializing in the management of large-scale system projects, including Blue Yonder and JDA transportation system implementations, migrations, and redesigns for global firms across retail, manufacturing, and consumer goods. His strength lies in his collaborative leadership and structured project management, which consistently helps clients achieve significant improvements in efficiency, quality, and operational performance.
Our Values in Action
At JBF Consulting, our values aren’t just words — they guide how we work with every client and with
each other. They define the experience you can expect: a trusted partnership built on insight,
accountability, and a relentless drive to deliver results.
Empathy + Evidence
We listen first and ground solutions in facts. We design every solution with a clear understanding of your business, balancing human insight with hard evidence.
Your Success is Our Success
We win when you win. Collaboration and knowledge-sharing ensure your team and business thrive long after our work is done.
Trust Through Transparency
Clear, candid, accountable client partnerships. We advocate for your best interests, provide objective advice, and deliver on our promises.
Always Improving
Constant learning makes us better partners. We never stop refining our expertise. Every project we deliver is stronger than the last.
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