[PODCAST] Listen to Mike Wolf, JBF Client Engagement Director, on this episode of the Logistics of Logistics Podcast, with Joe Lynch. They discuss why freight tech fails and what can be done to improve the situation.
Here are the freight tech failures separated into 3 categories:
- Strategic misalignment – selected the wrong technology to solve the problem, inadequate ROI, vague business goals, not knowledgeable of the freight tech marketplace which is complex and ever changing.
- Implementation issues – lack of freight tech project management expertise in-house, team members not experienced in freight tech implementations, lack of buy-in, poor planning, and host of other problems that ruin projects and careers.
- Lack of continuous improvement – once the technology is implemented companies want to disband the team and move on, which often leads to under-utilized technology, misguided work-arounds, and a poor ROI.
Listen to the episode here:
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