ORTEC’s latest contributions to the logistics field spotlight their move to predictive analytics and specialized cloud solutions. This installment of the JBF Sentiment Rating series provides analysis that sheds light on how these capabilities could significantly improve routing efficiency and customization for North American operators.
JBF Sentiment Rating
A deep dive into Oracle’s client-driven enhancements in its latest release. Key areas of focus include investments in AI & ML, digital broker integration for carrier cost optimization, UX & Workbench enhancements, dock scheduling, and global trade management.
Over time, the system degrades into a large, unwieldy electronic clipboard where daily operations can be managed, but the value that drove the initial investment is largely incremental and not truly transformative, as had been envisioned.
Trimble announced last week that it would be shutting down Kuebix as of 2025 as they ‘pivot’ to an alternative product. But this article is not about Kuebix, nor is it about Trimble. This article is about the customers that software vendors like Trimble (and Blue Yonder, and SAP, and e2open, etc.) are “pivoting on.”
Unlike user conferences put on by competing supply chain suite providers, the Oracle Transportation and Global Trade Management Special Interest Group (OTM-SIG) 3-day event solely focuses on transportation management and global trade. Given my primary role at JBF Consulting is to evaluate and recommend TMS solutions for our customers, the main stage presentation given by Oracle Sr. Director of Strategy, Dr. Srini Rajagopal was most relevant to me. In this session, Dr. Rajagopal laid out Oracle’s short to mid-term strategic investment areas. Here are the 5 most interesting roadmap items as well as my perspective on their usefulness for a transportation operation.
“Blue Yonder has the best pedigree of any supply chain company as it pertains to math based, predictive decision making.”