Over the past 20 years there’s been a great deal of change in logistics technology. While many problems from 20 years ago still persist, new areas of opportunities have arisen, including integrated fleet management, real-time visibility and event management, parcel management and TMS interoperability with adjacent processes including warehouse and yard management. These areas hold the potential to unlock even more value as freight logistics continues to evolve.

Like fishing – both requirements (the hook) and vendor features (the fish) change over time (tides, current, etc.). Because of this reality we call “drift”, it is critical for shippers to establish a mastery of their current and future requirements, while at the same time understanding the strategic direction of the software vendor. This article explores recognizing the “drift” and how to find a great spot to fish on!

Trimble announced last week that it would be shutting down Kuebix as of 2025 as they ‘pivot’ to an alternative product. But this article is not about Kuebix, nor is it about Trimble. This article is about the customers that software vendors like Trimble (and Blue Yonder, and SAP, and e2open, etc.) are “pivoting on.”